Richard Norwood, PMP | Revenue Architect for Small Business Growth
Grow Your Business From Invisible to Irresistible
Welcome to the universal hub for Richard Norwood, PMP—your Revenue Architect helping Tampa Bay and central Alabama small businesses thrive online. If you’ve ever wondered why your business isn’t getting more customers or where to begin in the digital landscape, you’re in the right place.
Certified Project Manager | Transparent Pricing | Real Results
Start Here · Strategy & Clarity
Revenue Journey Discovery & Assessment
Purpose:
Diagnose where revenue is leaking across the 5 stages and define a prioritized roadmap.
Scope:
2–3 working sessions.
Five-stage assessment.
Visual journey map and written recommendations.
Deliverables:
Stage-by-stage scorecard.
90‑day action plan with quick wins and bigger projects.
Recommendations mapped into Tier 2 builds and/or Tier 3 management.
If you’re not sure what to fix first or which stage to invest in.
From $1,999 depending on size and complexity.
Build Systems · Digital Foundation
Essential Digital Foundation (Stage-Based Builds)
Purpose:
Design and deploy the core assets and systems for each stage (Awareness → Retention).
Scope options (reused per service):
Awareness: Brand identity, logo refresh, Google Business Profile, basic social setup.
Consideration: Microsites, landing pages, social profile optimization, content calendar.
Decision: Full website, service breakdowns, reputation systems, basic ROI tools.
Conversion: Lead capture, CRM setup, payment portals, initial automations.
Retention: Email sequences, nurture and review workflows, simple loyalty logic.
Deliverables:
Done-for-you implementation of defined assets.
Documentation and loom-style walkthroughs.
Measurement plan for each asset (what metric proves it’s working).
If you know what you need and are ready to build or rebuild key systems.
$3,500–8,000 per stage, or $10,000-15,000 for multi-stage foundations.
Optimize · Ongoing Management
Revenue Optimization & Architecture Management
Purpose:
Continuously improve traffic, conversion, and retention using your 5-stage framework and analytics.
Scope:
Monthly monitoring of key metrics (by stage).
A/B tests and small experiments on existing assets.
Quarterly “Revenue Architecture Review” to decide next-stage investments.
Optional media management: Google Ads, Meta Ads, advanced automations.
Deliverables:
Monthly report and recommendations.
Quarterly strategy session mapped to the journey.
Backlog of improvements ranked by impact and effort.
If you already have assets in place and want a partner to run, optimize, and scale them.
From $2,000/month, most clients between $3,000–5,000/month depending on scope.
Which stage describes where you are today?
The 5-Stage Revenue Journey
Awareness
Consideration
Decision
Conversion
Retention
Every successful online business follows a conversion journey. Let's create positive customer experiences that improve your customer loyalty.
Does Anyone Know You Exist?
Stage 1: Awareness
You realize your business needs a professional online presence to compete.
Services:
Logo & brand identity
Business cards
Social profile setup
Pricing: Starting at $499
Are You Getting Noticed?
Stage 2: Consideration
You build visibility and credibility through consistent content and optimized profiles.
Services:
Social media management
Content calendars
Microsite development
Pricing: Starting at $1,199/month
Can Customers Choose You?
Stage 3: Decision
You give prospects the tools to evaluate your services and make confident decisions.
Services:
Full website development
Reputation management
Service comparison tools
Pricing: Starting at $4,999
Are You Capturing Customers?
Stage 4: Conversion
You turn website traffic into paying customers with automated systems.
Services:
CRM implementation
Lead capture tools
Payment portal integration
Pricing: Starting at $3,999 + $799/month
Are Customers Coming Back?
Stage 5: Retention
You maximize customer lifetime value through nurture campaigns and loyalty systems.
Services:
Email automation
Loyalty programs
Customer feedback systems
Pricing: Starting at $1,499/month
Where Is Your Business Today?
Most Small Businesses Get Stuck Between Awareness and Consideration
Take our 2-minute quiz to discover your current stage and see clear next steps tailored to your growth goals.
Why Choose Richard Norwood, PMP?
Trust, Transparency, Results.
PMI PMP & Google Data Analytics certified, with years of success guiding SMBs from early online presence to automated revenue enablement.
Expertise in digital marketing, website and microsite design, CRM implementation, content creation, and reputation management: every service mapped to a clear journey stage.
You’ll always know what you’re paying for, how your digital assets fit your business strategy, and what results to expect.
Frequently Asked Questions
FAQs
Q: Do you work with businesses outside Tampa Bay?A: Yes! While I'm based in Tampa Bay, I serve clients throughout central Alabama and work remotely with businesses nationwide. The 5-stage framework works regardless of location.
Q: What exactly does a Revenue Architect do?A: I design and optimize every step of your online customer journey—from first brand impression to automated retention systems—using websites, CRM tools, content, and automation.
Q: How much do your services cost?A: Stage 1 packages start at $750. Stage 3-5 investments range from $4,000-$10,000 for setup. Monthly retainers for management start at $800. I also offer hourly consulting at $125/hour. Transparent pricing—always.
Q: Can I hire you for just one stage?A: Absolutely. Most clients start with one stage and expand as they grow. You're never locked into a multi-stage commitment.
Q: How long does it take to see results?A: Stage 1-2 deliverables: 2-4 weeks. Stage 3 websites: 4-6 weeks. Stage 4-5 systems show measurable results within 60-90 days of implementation.
Q: Do you offer payment plans?A: Yes, for projects over $3,000. We can structure milestone-based payments or monthly installments.
Q: What if I don't know which stage I need?A: That's exactly what the free assessment is for! It takes 2 minutes and gives you a clear recommendation.
Got a question?
Start here. Let’s connect. I answer all inquiries in less than 24 hours after submitted.
Thank You!
Let’s make your business irresistible.